Thursday, April 12, 2007

Imus be crazy

The firing of Don Imus cannot be taken at face value. CBS fired the shock jock today, over a week after he first made his comments about the Rutgers women's basketball team.

Since that time, many people have been calling for his termination, but more importantly, advertisers and sponsors back-pedalled from Imus' show in the face of outside pressure. As a result, CBS had no choice but to get rid of him.

Had CBS really wanted to get rid of him because of what he said, they would have fired him a week ago. Instead they fired him today, after they realized they wouldn't be able to sell any commercial time.

Also I think firing Imus in the middle of his charity telethon represents either: a) just how serious CBS is taking the threat of advertisers pulling out; or b) a complete lack of judgment by CBS. If he had to be off the air as soon as possible, then they did what had to be done. If not, he should have been allowed to at least finish a fundraising event. At least give him a chance to go out on some form of a high note.

I don't condone what Imus said - I don't think anyone does - but I'm disgusted with how this situation has been handled. His termination is indirectly linked to his comments, but the true reason he is no longer on the air is money. Don't fault CBS on this one, though. This became a business decision, not a moral decision.

If this had anything to do with morals or ethics, Imus would not have been on the air this week.

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